Social Media Marketing strategy

Learn Marketing Strategies in Social Media to Build Your Business Brand

I will say openly:

Social media is a marketing tool that is exaggerated.

Look at the statistics, it seems amazing ...

... in 2015 there were 38 million internet users in Indonesia, 79% of whom were active using social media at least once a month.

Lots, right?

But in practice this is not the case.

Most people who do social media marketing give up in a matter of months. Because there are no positive results they get to their business.

Failed.

Wait a minute ... I straightened it before the protest.

Social media marketing is not bad. Many people fail because it is very easy to get stuck on the wrong track when using social media.

Only this is usually done (and taught):

• Create an account, decorate with photos & complete the profile
• Create interesting posts to get likes / retweets

That's not enough. Not enough.

So that your efforts are not in vain, please continue reading. In this guide you will learn what a real social media marketing strategy is like.

1. Determine ONE main social media

One, no more.

Why is it only one? Isn't it much better?

It is true. Ideally the more we appear before others, the faster we will be known.

But there are a number of considerations to consider:

1. Time
2. Cost
3. Human power
4. Science

If you don't have a problem with all four, please choose more than 1.

Social media marketing is not simple. Not just posting funny tweets or uploading meme pictures  . And most importantly, it is not automated from social media A to B.

You will be aware of the reasons in chapter 2.

In essence, you as a new player will not be able to be directly active on many social media at once. This will actually have a bad impact.

Therefore, choose social media based on:

• Size: bigger is better, but not necessarily
• Audience: where the majority of the people you target
• Content: an effective place for videos, images / photos, text is not the same

Let's discuss them one by one.

This is a graph of the use of social media in Indonesia from  We Are Social :

Facebook occupies the highest position as a social media with the highest number of users, followed by Twitter.

Furthermore, the following graph is a graph of the use of social media in Indonesia based on age range .

From these 2 graphs, it can be seen that Facebook is the most superior social media compared to some other competitors.

Does this mean that Facebook is the best?

It could be ... but not necessarily.

Size and age are two main factors in determining social media for marketing purposes. In this case, Facebook and Twitter are superior.

But this is still influenced by your audience and industry.

To further ensure your choice, let's look at the characteristics of each social media:

Use Facebook if:

You don't want to bother.

Almost everyone is on Facebook in a variety of interests and ages. Most likely your target market is also on Facebook.

But because of the huge volume, Facebook has a strict filter. Organically, only less than 1% of people who follow your Page will interact.

Therefore, you might rely heavily on advertising.

In addition, the type of content on Facebook is more diverse. There are many choices ranging from just text, images, videos, and links. If you use Facebook, it's a good idea to not focus only on one type.

Last. The frequency of content on Facebook is low, but the quality must be high.

Use Twitter if:

Your target market is young.

Like the graph above, Twitter is more popular in the age group 18-35 years. Moreover, it is very rare to use Twitter.

(But the longer age group will be evenly distributed)

On the one hand, Indonesian Twitter users are more interested in short and casual content. On the other hand, there are also many Twitter users who prefer links to websites.

So, look back at what you market and what your content is like.

If what you promote can be consumed in 140 letters or can attract other people to visit your website, use Twitter.

Because there are no filters, reaching followers on Twitter is easier than Facebook. Therefore, the frequency of content on Twitter should be higher than Facebook.

Use Instagram if:

What you market can be presented in beautiful photos.

If you can't provide beautiful photos or if something that you are marketing cannot be used as a photo, don't use Instagram.

The age group on Instagram is also currently lower. Based on the graph above, Instagram users in Indonesia who are more than 45 years old are almost non-existent.

Instagram is easy to manage with Facebook or Twitter.

This is because content on Instagram is mostly only in the form of images. The images you upload on Instagram can be reused for content on Facebook or Twitter.

In addition, the level of interaction by followers on Instagram is much higher.

Use Google+ if:

You have content on the website and want to get high rankings on Google.

What is unique from Google+, when your followers use Google Search, the search results from the people they follow will get higher rankings.

So even though Google+ isn't crowded, it's still worth using.

In some industries, there are communities on Google+ that are much more active than Facebook. You should try to find this community, if you have one.

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