Learning Online Business

A Successful Guide to Starting an Online Business from A to Z


Online business is getting hotter, people say.
But in reality rarely REALLY knows the principle ...
... if we look for information on Google about how to start an online business, 90% we meet are websites that offer paid membership.
Then we are told to recruit other people.
Sort of MLM, but online.
What is like that is not a business, we are played by others so that we give money and work for them.
Now I will open your eyes.
I will really teach a real online business.
Therefore, after reading this guide series you will understand the step-by-step steps you must take to start your first online business.

Online Business Guide Material

Just like offline, online business is not just one type. There are several branches or paths that you can take.

Understand the principles of online business

What I want to emphasize: online business is the same as offline business.
The principle is the same ...
... providing products / services, then making other people come to us.
The way it works is the same.
Therefore, do not feel that this is foreign knowledge.
Also be careful if someone offers a magical business that generates hundreds of millions of rupiah in an instant ... usually fraud.
If it is offline it is impossible, online is also impossible.
There is only one thing that distinguishes offine business from online:
If we are offline, we open shops, offices, restaurants, stalls, and the like. As for running an online business, we create a website.
Products / services sold can also be different ...
... if offline business is generally a physical product. While in the online business we can also sell digital products, in the form of files on a computer without physical form.
Again, this is the principle:
  • Don't feel this is foreign, the way you work online and offline is exactly
  • Be careful with the "magic business" that offers tempting income in an instant

Choose online or offline? This is the consideration

So you already understand the similarities and some of the differences.
That's not all.
Although the process is the same, but because the media is different, of course there are certain considerations before starting.
Not everyone fits into an online business ...
... it could be that after reading the following you will just prefer to run an offline business.
It's good to run an online business:
  • The system runs automatically when it is built
  • Market potential is greater than offline
  • It can start with lower effort and costs
  • Not bound by time and place
  • Compared to offline businesses in the exact same model, the income is relatively larger
About that.
The following is actually not a shortage of online business, but things that usually make people disappointed with online business:
  • The process is the same as an offline business: making, marketing and selling products
  • Even though it's not a problem for you internet & computer hobby, but you who are very clueless might be a little problematic
  • Many give up too soon (because they want instant income)
  • You still need to work seriously, an online business is not a magic that can make money while sleeping
  • Not passive income
From now on you will hear a lot of foreign terms.
It's not difficult, but unfortunately I often meet people who haven't given up because they don't understand the language.
If you want to succeed in an online business, don't give up immediately when you hear words / sentences that are difficult to understand. Search on Google to understand its meaning.

Some popular online business models

There are 5 types of business models that are most often run online.
Of course these five models are not all, but usually other online business models are derivatives or branches of one of them.
Now we will discuss one by one ...
... so you don't get confused when entering the main material.
In addition to explanations for each type, I will also discuss whether the model matches you or not.

1. Selling products / services online

This is the easiest, everyone must understand.
The difference with an offline business, you will sell products / services through the website. Can be from your own website, social media, or online markets like Tokopedia, BukaLapak, etc.
Because this is clear, I will not talk at length.
This business model is suitable for you who:
  • Already know the product / service to be sold
  • Already have an offline business, want to "expand" into the online world
  • Do not have big capital, or no capital at all
  • Need direct income

2. Become an advertising publisher

Ever wonder why, on the internet there are many blogs and websites that provide information for free?
Because they are advertising.
There is one of the largest ad networks, owned by Google, called AdSense. That's what is often used by website owners.
The process is this:
First of all we create a website that provides information or as a community forum, then we invite others to come to the website.
After the website is popular, we register on Google AdSense.
If accepted, we get a code that can be copied and pasted into the website.
After that, the ad will appear automatically.
Every time a visitor clicks on the ad that we post, we get a commission. Commissions vary between $ 0.01 to $ 5 (even more) per click.
This business model is suitable for you who:
  • Want semi-passive income
  • Want to run a large potential side business
  • Like to write
  • Not in need of fast income
The most commonly used type of website is blog ...
... so to be a successful publisher, you have to like writing.

3. Create a subscription service

This business model can be in various forms, the similarities are in the payment system: subscription.
So, customers pay monthly or annual routine.
Here are some examples of the form:
  1. Blog with premium content
  2. Forum with paid membership
  3. Paid software / app
  4. Courses, consulting, subscription services
  5. Digital magazine
  6. Subscribed product 
This subscription service business model will be increasingly popular in the future. Even now software / app-based businesses almost all have subscription systems.
This business model is suitable for you who:
  • Have or can make your own product, or ...
  • ... can provide added value from existing products
  • Need stable direct income

4. Referral / CPA / Affiliate marketing

Affiliate marketing is a business model where we promote other people's products, then we get a commission every time it is sold.
Often also called referral marketing or CPA marketing.
Besides advertising, this is the most popular among bloggers.
The reason is because the income (far) is higher than advertising and they don't need to bother making products.
This online business model is suitable for those of you who:
  • Want semi-passive income
  • Not in need of fast money
  • Don't have big capital to start
Most people who start affiliate marketing businesses usually rely on blogs, so learn how to create and develop blogs.

5. Build a startup

Startup? What is that?
This is the meaning:
A startup is a new business built with a completely new model and work process, not imitating any business that has ever existed before.
The new form ... never existed.
So for example you start a business in the form of an online store that sells batik clothes, it's not a startup. Because the model is common.
But if you make an app to book ojek from a smartphone, this is startup. Go-jek.
Because before it never existed in Indonesia, right?
I can't explain more about startup, because the concept is like that: different.
What is clear is that the startup industry in Indonesia is currently warm. Every week there are dozens of digital startups that appear.
This business model is suitable for you who:
  • Love to innovate and accept new challenges
  • Want to make something big, even change the world
Although startups can generally start without capital and not directly earn income, but you will need investors who want to fund.
Those are the 5 most popular online business models today.

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