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On-page SEO is the factors that determine whether or not your website is optimized for search engines viewed from within its own website.
That is, you will do the optimization in your own website.
On-page optimization aims to let search engines know if your
website is relevant to what the user is looking for. And really that has the
best quality.
Therefore, the key 2 things: relevant, quality.
Without meeting both, it is impossible to get a ranking of 1
in search engines.
In this article, we will study in which parts of your
website should apply on-page optimization as well as how to optimize it.
The concept of on-page SEO
In SEO, the
concept of on-page optimization is the MAIN thing you must understand.
There is
another category of optimization besides on-page (off-page, discussed in the
next chapter), but without applying on page optimization it will be useless to
do other strategies.
The essence
of simple on-page SEO ...
... you will
optimize the website so that:
High benefit
for visitors
Make it
easier for visitors to explore
Visitors
feel at home in it
Search
engines understand the structure of your website
After
reading those 4 points, you may ask,
"I'm
optimizing for search engines, why even focus on visitors?"
The answer,
this ...
Search
engines can find out whether visitors are satisfied or not with the pages they
visit.
Imagine if
you are looking for something on Google, then go to one of the websites.
Apparently the content is not satisfactory. Most likely after a few seconds you
will click the 'back' button to search other websites. Yes, right?
Because
Google certainly wants to display websites that satisfy users, then your
website should satisfy visitors.
Here's how:
Optimal Website Page Components
There are
several factors that affect the satisfaction of website users. We will cover
one by one of each of the following categories:
1 Content
2 Keyword
3 Titles
4 URLs
5 Meta
description
6 Picture
media
7 Outbound
links
8 Internal
links
9 Social
sharing
10 Face
website
1. Content
of the highest quality
If you
notice, the content is the main component in the website page. That is, content
plays the biggest role in on-page optimization.
It is
impossible to get a rating of 1 without having quality content.
... but,
what is quality content?
Here are the
characteristics:
1 Provide maximum benefits for visitors
2 More prominent than content
other like
3 Listened for a long time by
visitors
4 Awaken feelings (awe,
entertained, happy, etc.)
5 Resolve the issue
visitors
That's 5
quality content criteria.
If you want
to get ranked 1 in the search engines in a long duration, then your content
should meet the five things.
Without
exception.
You need to
know also that Google openly states that they are against content that:
1 Thin
(thin), in other words not weight
2 Do not add value to readers
3 Not original
4 Make the reader frustrated (because of low
quality)
If your
content goes into one of the categories above, it will be very difficult to get
a high ranking.
Worse, such
content is at risk of penalty!
Google and
other search engines are actively updating its algorithm. The more they go, the
more they will understand the quality of content.
So, be
careful in publishing content for your website.
2. Keywords
are popular and well targeted
Try to
recall the last time when you used Google ... you wrote a few words as the
keyword.
Then Google
displays results related to these keywords.
The more
relevant the keyword, the higher the rank.
So,
optimizing the page means optimizing the keyword.
Every page
on your website should be optimized for at least 1 keyword.
How?
By including
keywords in your website pages.
Precisely
within the content, in the title, and in the URL.
Thus, search
engines and visitors will immediately understand what the content of your
website pages.
One more
thing…
You must
understand what the meaning behind a keyword is.
Let's say
someone did a search on Google with the keyword "buy iphone".
What does
that mean?
Does he want
to buy an iPhone or does he want to read an article on how to buy an iPhone?
Hmm ... it seems the first makes more sense.
Google also
understands this.
So Google will
display a page that sells the iPhone.
Therefore,
it is impossible to get a high ranking if you provide an article on how to buy
an iPhone.
3. The title
of the page that invites clicks
The easiest
way to optimize the title is to include the main keywords that you seek.
For example
the keyword "learn SEO", then the title contains the word "learn
SEO".
But that
alone is not enough ...
... the most
important in the title is not keyword optimization, but optimization of human
interest.
If the title
you create is able to attract many visitors, then the rank will rise.
Logically this:
Suppose there are 2 competing websites, ranked 1 and 2.
It turns out
that 2 more rank get visitors than rank 1 ... because the title he made more
interesting, so many are click.
Google wants
to put the best results, then the website in the ranking of 2 will be raised to
the first rank.
Make sense?
Since the
title is the most readable page element in the search results, optimizing the
number of clicks can increase.
4. Short and
descriptive URLs
Although the
effect is not great, but URLs containing keywords can affect your website
ranking in search results.
Here's an
example of a bad URL. Avoid using URLs like this.
.seo-blogger.com/?p=94
Good URLs
are always relevant to what the content of the page is.
Example:
. Pages about 'bakso recipe'>
domain.com/resep-bakso/
. 'Macbook pro' product page>
domain.com/laptop/macbook-pro/
5.
Descriptive and invite click meta description
Meta
description does not actually affect your page rankings.
In addition,
it also does not always appear in search results. Because Google now uses more
sentences in the content as a page description.
Nevertheless,
there is no harm in this part is optimized.
(Moreover
does not take long)
With an
interesting meta description, then the chances of others to visit your website
will be higher.
As the logic
goes, the more clicks from humans = the better the ranking.
6.
High-quality images and optimum size
Imagine a
website page that is 100% text content, must be very boring. Therefore, the
image and / or video is an added value.
Surprisingly,
many thought the image would be detrimental ...
…not true.
There is no
loss in using multimedia in the content.
Except, if
the amount is so much that makes your website visitors traffic jam. Or if it
has nothing to do with the content.
Some tips:
*Use related
images and explain the content
*Use the
right type of extension to prevent the file size from swelling
*Make sure
the image resolution matches what is displayed
*Compress
images optimally
*Add alt
attribute when putting image
7.
References in the form of links to other websites
This point
is very important especially for the new website.
Google, as
the information center of course want to provide reliable content. So that the
information does not mislead many people.
This is why
large websites are easier to enter the first page ...
... because
its reputation has been awakened since long.
Well,
because your website is new, Google considers its contents can not be trusted.
Because not trusted, it will be more difficult to get a high ranking.
Here is the
reference link can help.
Links to
other reputable and relevant websites will make your content reputation better.
.
The analogy
looks like this:
Try taking
one of the non-fiction books.
In the book
there must be a list of libraries or footnotes. It contained quotation
information from other sources.
Books
without other source citations will be considered untrustworthy.
8. Internal
links to facilitate navigation
There is a
term whose name bounce.
Bounce means
when someone enters your website, then he goes straight out without doing
anything.
If the
bounce rate of your website is high, it could be because:
*The quality
is disappointing
*Navigation
is difficult
Remember
again, websites that disappoint visitors will not be able to get high rankings.
So the
bounce rate could be a factor that shows visitor satisfaction.
One attempt
to lower the bounce rate is to install internal links (links between pages), so
that visitors easily visit other pages in your website.
9. Can be
shared to social media
Currently
Google does not regard the number of shares as a ranking factor in Google, but
that does not mean social sharing is not important.
Quite the
opposite.
Social share
has an indirect impact on website rankings.
It benefits
from social sharing:
* Additional
visitors
* Branding,
your website will be known
* The
satisfaction factor is increasing
(if
your website can
satisfy
that visitor
come)
* Some of
the visitors will
provide
backlinks (discussed more
continue
in the next chapter)
Compared to
SEO, social media will build your website brand more quickly.
This is what
has an effect on SEO.
When your
website is already known, then people will search your website via Google ...
... because
many are searching through Google, meaning your website reputation will be
considered good by Google.
Therefore,
put the share button on your website.
Then use the
popularity trigger element to create compelling content to share.
10. Speed
of response and speed barriers
A faster
website will get a better ranking.
Speed
improvement is not just for search engines. Visitors will also be more
comfortable to be on the website that the loading time is short.
There are
several things that affect speed:
* Quality
hosting used
* Number of
.js and .css files in
*The size of
the page is too large to disturb the visitor
Keep in
mind: the presence of images and videos will not be considered to reduce the
speed of the website. Unless the amount is excessive and unnecessary.
You can test
the speed of your website through Google Page Speed Test. Immediately make
improvements if the score is below 75.
thank's : seo blogger123
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