Content Marketing As the Main Part of SEO Strategy

article : seo blogger
seo blogger123

In this guide you will get acquainted with the most important part of any SEO strategy:

Content marketing.

SEO and content marketing today are like two sides in a coin.

In the past, errors that often occur a content marketer did not pay attention to SEO. Likewise with an SEO practitioner, do not pay attention to content.

Both parties consider it useless.

As a result, the website development process does not run optimally.

The right content marketing strategy and assisted search engine optimization are the keys to success of your website and online business.

In fact, almost all forms of online marketing that rely on SEO will depend on content.

After reading this guide, you - as an SEO practitioner - will have a mindset like a content marketer ... and vice versa.

What is content marketing?

Content marketing is marketing efforts that are done by providing useful content for others with the aim that they get to know your business / business.

This marketing technique is very popular, we can see a very rapid development in this graph:

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Although the term is only known in 2011-2012, but the practice has been done for a long time.

Examples of implementation:

A fitness supplement product publishes content containing exercise patterns and diet for muscle development. Thus, people who are looking for information about the content will arrive at the supplement product sales website.

From here you can see a little connection.

A content marketer needs SEO knowledge so that the content can get a good ranking in search engines ... because Google is the biggest source of traffic.

Then what about the opposite?


Modern SEO is content marketing + SEO

Since ancient times, people who were enthusiastic about SEO always tried to find loopholes in how the website could get high rankings on Google.

Whether it's playing games with keywords, backlinks, or social signals.

(the last two terms are discussed in the next chapter)

But the key to SEO, for now and in the future, we can dismantle it by seeing what all parties in it really want.

There are 3 parties to SEO: users, websites, and Google.

This is what we all want:

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Users want to get the best information as quickly as possible.

To satisfy users, Google will place the best information in the top position.

Thus, to get the top position you need to do is provide the best information.

That's why content plays an important role.

Good content = quality information.

To be able to create the best content, an SEO practitioner must learn content marketing.


So, we can conclude that in digital marketing the position of SEO and Content Marketing is interconnected.

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So what to do?

By being aware of the important role of content in SEO, then surely you will after this focus on content creation and content publishing.

Be careful ... this can be a big mistake.

Not all content is good for SEO. If made carelessly, it will not produce anything.

Humans do not want to read a lot of unreasonable content, as well as Google.

Therefore, pay attention to the following rules of play:

1.Always prioritize quality content

No one wants to read low quality content, nor will Google want to put low quality content in the top position.

(Unless there is no other content at all)

So do not create low quality content, the more content that is low in quality on your website, the lower the quality of your overall website.

What is quality content?

How to make it?

2. The quantity of content is not very important

Quantity is almost always inversely proportional to quality. Unless you have a lot of professional writers.

The more often you publish content, the harder it is to maintain quality.

Content is important ...

... but don't just make content because you want to have content.

Make sure what is discussed in your content is not the same as that of another website, and make sure your content is higher.

3. Google ranks pages, not websites

They don't care if your website has 1000 pages or only 1, which gets the best position only the best content.

The number of pages has no effect.

In addition, if you have a lot of pages targeting specific keywords, it means that you will also compete with yourself ... but generally Google only displays 1 page from 1 website.

So, it's better to make 1 content with the highest quality possible than to make 2 different content with the exact same topic.

4. Quality content is not enough

Although content plays the biggest role, but Google is a robot.

Google can determine whether the article is relevant to what is desired but they cannot read the article directly to determine its quality.

Therefore they need external factors:

Reader satisfaction.

By realizing this, then what you have to do after publishing the content is to inform the other person of the existence.

How to promote content is explained further in this guide.

The next guide will be discussed further about this.

5. Use of keywords

Content marketers often forget keywords.

Though keywords play an important role in SEO.

The use of keywords in articles can turn a content into a blunt sword, sharp sword, or double-edged sword.

There are 4 main mistakes in using keywords for content:

     *Keyword stuffing - using the same keywords over and over on a page, hoping that Google                   considers this content relevant to keywords, even though it is fatal.
     *General keywords - target keywords that are too general or broad regardless of the search intent         or the purpose of the search.
     *Without keywords - if you have published a lot of content, you will feel that the content that                targets a particular keyword appropriately will get a larger volume of visitors than those that                don't target it at all.
     *Internal competition - 1 website generally only appears once on one search results page. If more        than one of your content is targeting the same main keyword, then you will have internal page            competition. Therefore, do keyword diversification for each page.

Exception: understand search intent

Not for all Google search keywords will rank content such as articles, videos or photos.

There are exceptions.

For example: a user searches with the keyword "buy laptop".

What are the results they expected?

    Articles on how to buy a laptop
    Video tips on buying a laptop
    Online store that sells laptops

100% want a third result.

Google and other search engines are aware of this. Therefore for the keyword "buy a laptop" it is impossible you can get a good ranking with the article.

So understand the meaning of the keyword.

If searchers want content, Google will provide content. But if they want to buy a product, it is the product sales page that will take precedence.


thank's : seo blogger123


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